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There are several reasons why this UK-based travel retail company picked Orbit for its reporting, analytics, and Business Intelligence (BI) requirements.
The company is a leading player offering distribution, technology, and payment solutions to the travel and tourism industry. It operates in the global distribution system (GDS) sector – serving travel agencies around the world with easy booking solutions.
Its customers include Online Travel Agencies (OTAs), retail travel agencies, and niche players who serve the business travel segment. The company employs over 3,700 people and is headquartered in Langley, Berkshire, UK.
Background and Context
The company is differentiating itself from the rest of the competition with its modern marketplace for travel retailing. This marketplace was built to bring simplicity to the process of bringing together travel suppliers, travel agencies, and travelers. It uses AI and data analytics to improve various aspects of distribution, keeping in mind the business needs of the agencies.
In order to do this well, the company needed a reporting and analytics platform that would seamlessly integrate with Oracle EBS, and other data sources. There was also a crying need to reduce the reliance on the IT team and move to a self-service reporting and analytics solution.
Most importantly, they wanted to migrate away from Oracle Discoverer into a modern reporting and analytics solution. If the new solution had the ability to automatically convert existing Discoverer reports that would truly add value and save valuable time.
The company decided to implement Orbit for operational reporting, data management, BI, and financial reporting as well.
In the future, there is also scope to use Orbit’s embedded analytics solution as the company is gearing up to launch a data solution for travel agencies and travel suppliers to gather better insights.
The initial scope of the project included the following:
The following Orbit solutions were implemented:
Some of the key capabilities of Orbit’s operational reporting and analytics solution include:
Impact & Benefits
The company needed a solution that could talk to different data sources and integrate relevant data to provide a unified view. Orbit Analytics is a platform-agnostic tool that can read and pull out data from on-premise and cloud systems. It could work on top of Oracle EBS and other data sources as well.
Additionally, the company was looking for an analytics solution that would provide real-time insights on how prices are changing, demand is shifting, and other traveler insights. Orbit’s advanced data management capabilities were critical to power this.
One of the biggest benefits was valuable time saved with our Discoverer Migration Utility to automatically migrate current reports to Orbit.