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What are cookies?
They allow the website to recognize your device and remember if you have been to the website before. Cookies are widely used in order to make websites work more efficiently, as well as providing information to the owners of websites on site usage and performance.
There are different types of cookies. Necessary cookies enable a site’s core functionality – a website cannot function properly without these cookies. You can disable necessary cookies by changing your browser preferences. Analytical cookies measure the pages a customer visits on a website – website owners collect this information to make site improvements and report on site usage. Third party cookies can be used for advertising purposes.
How are cookies used on OrbitAnalytics.com?
Other cookies help us to improve your website experience, including the content and technical performance of OrbitAnalytics.com, by providing insights into how the site is used. For example, they allow us to count the number of visitors to specific pages, and to analyse website usage patterns and trends.
Some cookies help us to match relevant business support with your interests – this assistance may appear in the form of advertisements via websites you visit.
The information we collect does not enable us to identify any website visitor personally. No individual data or personal information is stored in our cookies.
Measuring Website Usage (Google Analytics)
We use Google Analytics software to collect information about how you use Orbit Analytics.com. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example, by improving site search. Google Analytics stores information about:
- the pages you visit on Orbit Analytics.com
- how long you spend on Orbit Analytics.com
- how you got to the site
- what you click on while you’re visiting the site
We do not allow Google to use or share our analytics data. Google Analytics sets the following cookies:
Google Analytics cookies
| Cookie Name | Purpose of the Cookie | Expires |
| __utma | Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics | 2 years |
| __utmb | Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. | 1 day |
| __utmc | Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit | session |
| __utmz | Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics | 6 months |
Pardot Cookies
| Cookie Name | Purpose of the Cookie | Expires |
| lpv | This is a unique cookie that is created when a user visits a site that allows Pardot to track activity on the site. | 1 day |
| visitor_id# | This is a unique cookie that is created when a user visits a site that allows Pardot to track activity on the site. | 10 years |
| pardot | Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. | Session |
Hotjar Cookies
| Cookie Name | Purpose of the Cookie | Expires |
| _hjIncludedInSample | This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. | 1 year |
WordPress Cookies
| Cookie name | Purpose of the Cookie | Expires |
| wordpress_test_cookie | Tests that the browser accepts cookies. | Session |
| wporg_logged_in, wporg_sec | Used to check whether the current visitor is a logged in WordPress.org user. | 14 days if you select “Remember Me” when logging in. Otherwise, Session. |
| wfwaf-authcookie-(hash) | This cookie is used by the website firewall to perform a capability check of the current user before WordPress has been loaded. | Session |